Client: Cats Protection
Project: Empty shop windows
Implemented designs for large vinyl graphics to be used in empty units and hoardings on high streets and within shopping centres.
These included general rehoming messages often tailored to the surrounding shop types, whilst others were created to be intereactive, such as a reflective and Augmented Reality enabled graphic.
This AR window would enable a user to scan with their smartphone to reveal animated cats around their figure which could be shared on their social networks. It also allows users to tap interactive buttons on their devices to take them directly to CP's social media pages or to find a cat looking for a home in their area.
Interactions with these windows are fully trackable with results in some cases reaching over 300 unique users.