Client: ActionAid

Project: Donation equivalents

A body of work I created to encourage 18-25 year olds to donate £5 a month to ActionAid. The concept was to communicate what ActionAid could do with the £5 that you may typically spend on something insignificant, thus breaking down the perception that £5 is a big ask.

 

This was through printed and digital posters that rotate the image, beer mats, and online animated banners.